Upfront and Personal: Leveraging data to deliver a genuinely personalised omnichannel customer experience

  • Explores customers’ attitudes towards use of personal data and experiences with organisations across different channels
  • Assesses how effective organisations are in leveraging data to deliver a genuinely personalised, omnichannel experience
  • Highlights seven key enablers, with practical recommendations to develop customer-focused omnichannel and personalisation capabilities
Available for imediate download: £500 +VAT (free for organisational members)Purchase Report

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